Abstract
In this study, the concept of Strategic Destination Management (SDM) presented is with an awareness of the problem of realizing "sustainable tourism". Kamakura City was set as the target area for analysis, and a destination specific System Dynamics model was developed. As a result of the analysis, it was found that soft measures corresponding to tourism promotion are necessary to increase the number of actual visitors, while tourism expenditure and attractiveness must be emphasized to increase per capita consumption. Since multiple scenarios can be compared and examined, it is thought that SDM can be used to understand the advantages and disadvantages of each related stakeholder and formulate a consensus based on this understanding.
