An Empirical Analysis on the Value of Excursion Tourism on the Peninsula

Abstract

While excursion tour-type policies are often adopted in Japan, is it effective in the case of peninsula? This study aims to clarify the value of excursion tourism on the Miura peninsula. In defining the tour, we have set two tours, one in a general sense that reflects the current tourism policy of the Miura Peninsula and the other in a specific sense that has stricter conditions. The result showed that the excursion tourism of the peninsula is valuable for both tourists and tourist destinations. It was also suggested that promoting excursions in a specific sense would further increase the value, such as creating exchanges between tourists and residents.