Abstract
The purpose of this study was to quantitatively clarify consumer attitudes in the Japanese overseas travel market in the 1960s. As a result of analyzing the individual data of the “Public Opinion Survey on Overseas Travel of the Japanese” conducted by the Public Relations Office of the Cabinet Secretariat in 1967, it was found that the probability of having overseas travel intentions was highest among those in their twenties. The analysis of the data on what people want to see and do on overseas travel and the countries they want to visit showed that the results differed by gender and age. These results were statistically confirmed using logistic regression analysis and chi-square test.
