Abstract
This study analyzed the success factors of crowdfunding, which is attracting attention as a new means of funding in the tourism industry, where the effects of the COVID-19 pandemic are serious. As a result of analysis limiting the target to tourism projects in Japan, factors that affect success like other fields such as explanation, activity report, were clarified. In addition, factors different from other fields such as recruitment period and videos were also shown. Other new factors have been suggested that projects to maintain existing value are more likely to succeed. Furthermore, it was suggested that the scale of the projects have been expanding and that some success factors have changed during the COVID-19 pandemic.
