抄録
It is our purpose to review some aspects of children's consumer socialization and to show the outcome of our research of children's purchase requests.
In 1985 I interviewed 84 mothers, who lived in Furukawa in the north part of Miyagi Prefecture, about their attitudes about children's purchase requests. Also in 1987, I interviewed 75 pairs of sixth-grade pupils and their mothers in Hakodate Primary School about children's purchase requests
and their mothers' attitudes toward them.
The following are our findings
1) Japanese chldren in general request less than American children.
2) Variables relevant to frequency of children's purchase requests are the buying attitudes of their mothers, mothers' attitudes toward children's purchase requests, and discipline
in consumption situations.
3) The more yielding to children's purchase requests their mothers' attitudes are, the more frequently children make requests. The less yielding to children's purchase requests their mothers' attitudes are, the less frequently children make requests.
4) Mothers' attitudes toward children's requests are also a good indicater of interraction between mothers and children.
