A Study of Consumer Education about Transactions in Services

Abstract

With the growth of the transactions in services, consumer problems connected with them have been increasing, especially among younger generation. Conserning the socio-economic situation, strengthening of an ideology of neoconservatism in the 1980s brought about an alteration in the consumer policy; the consumer protective policy was made weaker relatively and the spirit of self-help was strengthend. With due regard to these situations, we conducted research on the actual condition about transactions in services and examined the problems of consumer education. We emphasized the need to make a distinction between personal value and social value. After consideration we came to the conclusion that consumer education should contain the consumer movement.