Journal of Japan Academy of Consumer Education
Online ISSN : 2436-0929
Print ISSN : 1345-1855
The Development and Awakening of Consumer Education in Europe and USA.
ーThe Age of the First Wave of Consumerismー
Mitsuaki Imai
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1994 Volume 14 Pages 1-26

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Abstract
It is recognized that consumer education as an educational system started in the 1920s. However its historical origins go back to the world of the Old Testament. At the end of the 19th century, when Ellen H. Richards founded human ecology and when the Lake Placid Conferences were held from 1899-1908 under the direction of Richards, home economics, with the perspective of human ecology, became the standard bearer for deveoloping and achieving the ideals of consumer education. On the other hand, out of economics, which treated consumption as a stepchild, arose consumer economics, which focused its attention on the consumer decision.making and the consumer environments. From that came an awareness of the need for consumer education.
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© 1994 Japan Academy of Consumer Education
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