Concepts of Early Consumer Education in Japan

Abstract

This paper clarifies the contents of early Japanese consumer education viewed in its developmental process in USA. JACE's ”Consepts of consumer education” was written with the same scope and focus as PCCI's in 1992. However, consumer education was often equal to consumer movement and information in Japan. The definition of ”Concepts of consumer education” was　affected by each living situation. Factors affecting consepts of　consumer education were as follows: 1. economic systems: company attitudes, ways of obtaining,wants 2. Those who taught how to buy 3. Those who needed consumer education 4. The reason consumer education was needed