Journal of Japan Academy of Consumer Education
Online ISSN : 2436-0929
Print ISSN : 1345-1855
A Sutdy of Current Circumstancesof HEIB and Its Future
-From the Fact Finding Survey ConductedFinding on ACAP Members一
Eiko MiyakeTeiko TsujiYasuko ItoKazue UsuiYoko OtaniShizue KimuraMichiko NaitoTakae NakazawaAkiko Matsuoka
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JOURNAL FREE ACCESS

1994 Volume 14 Pages 121-137

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Abstract
We conducted a fact finding survey of ACAP membership and pondered over the HEIB's possible future activity. Our survey revealed that individual membership in the ACAP was not a commonly known fact amongst the colleagues in their respective firms. However, it was felt that there was a greater acceptance of HEIB's suggestions in these Arms when they were presented by known ACAP members even when HEIB it self was not known well.A majority of the members didn't mind having male members in their HEIB Organization. An HEIB white paper published in July 1993 stated that one in four HEIB members held managerial positions in their respective firms and the the 71% of HEIB members were satisfied with their jobs. Increasing recognition and improving public awareness is a major issue that needs to be addressed.
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© 1994 Japan Academy of Consumer Education
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