Abstract
It was clarified from the results of a survey of actual conditions, image profile and factor analysis that the aged can be a partner in a selling transaction of the form called “mallorder sales" There was found consumption behavior of the aged who win use mail order sales in the future as well, although they have anxiety for purchasing things only by seeing a catalog, an image of T.V. and the like, without reviewing actual goods, and anxiety about such problems as follow-up services, returning or replacing goods, etc. Since ageing of our society is expected to accelerate further, efforts of mail order firms responding to reliance of aged consumers, and consolidation of consumption environment and laws and enlightenment of the aged by the administration will become more important. For the aged themselves, the necessity of consumer education would further be increased in their lifelong leaning. Opportunities of their enlightenment, themes and lecturers in such events and other various plans with which they could learn pleasantly and obtain knowledge and techniques can be sad to be also important.
