Abstract
The purpose of this study is to analyze consumer troubles by using multi-agent simulation (MAS). Most studies have not taken human variety into consideration, much less interaction with human beings. Therefore, these could not solve many consumer troubles. So, we use MAS to solve these troubles. MAS is the following: The human being (agent) who has some kind of behavior styles is set up in many, each agent does an interaction with others, each agent has the possibility to change his behavior style, social changes can be predicted. As a result, we get the following: ①We need social power to attain “good” society, ②Vender “education” can solve consumer troubles efficiently, ③We can understand the emerging process of consumer troubles.
