This paper presents an analysis of public data concerning consumer problems related to the diversification of consumer activity in the process of development of the market economy in China. The analysis of the data shows that the Chinese government's consumer association, an organization for the protection of the Chinese consumer, has conducted a widely advertised and effective campaign in cities and rural villages to educate consumers of their rights and increase their precaution towards fraudulent practices. This paper shows that there are several differences between the situation in China and the situation in America, Europe and Japan regarding the consumer and protection.
