医療機関におけるマーケティング活動の展開と消費者利益

抄録

The purpose of this study is to clarify Marketing in medical institutions (hospitals), and to discuss the relationship between Medical Marketing and Consumer Interest. First, the existing studies on medical-related Marketing are reviewed. Secondly, the management environment of medical institutions in Japan is discussed. Next, Marketing phenomena in medical institutions are considered based on reviews held in Japan and Korea. Finally, I make clear the relationship between Medical Marketing and Consumer Interest and point out the future direction of Medical Marketing.