2009 年 29 巻 p. 67-74
The objective of this study is to clarify the relation between parents' attitude toward their children's consumption behavior and their children's decision making abilities in consumption. We think the results can contribute as basic materials when people nurture decision making abilities in consumption. The results were as follows: The decision making ability in children whose parents want to teach "thinking purpose or need when children buy goods" and "thinking useful, budget, environment and safety when children buy goods" is higher than others. Therefore we assume that parents' attitude toward teaching the contents to their children makes their children's decision making abilities improve. "Thinking purpose or need when children buy goods" and "thinking useful, budget, environment and safety when children buy goods"are steps of decision making process in previous research. Therefore we considered that teaching the steps of the decision making process can improve decision making abilities.