Abstract
In consumer education for elementary school children, several cases have been reported in various areas such as information, environment, nutrition, and finance. However, the educational contents and practices of corporations are generally considered sales promotion tools, and this is criticized as “in-school marketing” in America. Despite this, there has been little research on this topic from the perspective of marketing theory in recent years. This study, therefore, discusses whether consumer education(especially information literacy)by telecommunications businesses is intended as a marketing strategy(or sales promotion)from the perspectives of consumer education and marketing theory.
