消費者教育
Online ISSN : 2436-0929
Print ISSN : 1345-1855
生鮮食品の機能性表示における消費者教育の現状と課題
藤原 なつみ
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ジャーナル フリー

2018 年 38 巻 p. 189-198

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The objective for this study is to grasp the degree of recognition with a new food system, its function claims, and how to promote it with appropriate consumer education. The results of the questionnaire survey show: 1)The degree of recognition for the new system is low with consumers who foster a preschool age child, 2)with fresh food, the degree of recognition is low despite the presence or absence of a preschool age child, and 3)false recognitions of function claims by consumers will undermine their willingness to buy foods with those that are valid.
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© 2018 日本消費者教育学会
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