This paper proposes education for the development of employees who promote consumer- oriented management in a company. Training was provided to employees and analyzed using a questionnaire survey. We find that learning that includes the following three elements is effective for the development of employees who promote consumer-oriented management: (1) enhancing awareness pertaining to the connection between one’s work and the outside world (society, consumers, etc.); (2)setting common goals for consumers and businesses, deepening their understanding of their own roles, and of the idea of co-creation toward achieving common goals; (3)reconsidering consumer and corporate activities from the perspective of a consumer, and of what each person can contribute toward this goal.
https://ror.org/03y6p7b93 
