THE RESEARCH DOMAIN AND SCALE CONSTRUCTION OF ADJECTIVE-PAIRS IN A SEMANTIC DIFFERENTIAL METHOD IN JAPAN

Abstract

This paper presents a survey of the research domain and scale construction of adjective-pairs in a Semantic Differential Method in Japan. 233 papers or articles using Semantic Differential to measure the meanings or images of the concepts were collected. Among the collected articles 99 papers using factor analysis on scales were examined. From the point of factor analysis on the adjective-scales 382 pairs were collected. Also 68 effective scales having high frequencies in the Semantic Differential study were examined. On the bases of these results, 68 proper scales fitting to measure the meanings or images of self-concepts, ideas of children, and personality cognition were hypothetically constructed.