This study aims to evaluate conservation policies pertaining to cultural properties and landscape in Miyazu City, Kyoto Prefecture, in Central Japan. It adopts a contingent valuation approach to examining the residents’ willingness to pay (WTP) and willingness to work (WTW) for conservation. In particular, it explores the factors underlying regional differences in WTP and WTW by estimating geographic and socioeconomic determinants. Data were collected using mail surveys measuring WTP and WTW among Japanese and foreign residents aged 20 years and above. WTP and WTW functions were estimated using a grouped data regression model and negative binomial regression model, where residential district, age, sex, household size, and household income functioned as dependent variables. The results of this study reveal that both WTP and WTW are high in Fuchu and Miyazu districts, where cultural properties and landscape visible through landmarks are preserved. On the other hand, in the Yoshizu district, which includes places where cultural properties and landscape visible through landmarks may or may not be preserved, WTP is low and subject to the ‘neighborhood effect.’ In this way, many factors contribute to the valuation of cultural properties and landscape conservation. However, even if WTP or WTW are zero, the value of cultural properties and landscape conservation can still be influenced by other factors. The results of the analysis of responses whose WTP or WTW are zero show that cultural properties and landscape conservation are sometimes seen as worthwhile to those who have less money or who are older, even if they do not have WTP or WTW.