IoTに特化したサービタイゼーション・カンパニー

抄録

IoT in servitization is paid attention from researchers and practitioners. This article focuses on "a servitization company specialized in IoT" that focuses on the process of interacting with customers, assuming that it will generate revenue from IoT business by combining its own IoT devices and services from its inception. The aim of this article is to clarify the dynamic capability that is utilized by a servitization company specialized in IoT. The case study of a Japanese servitization company is used. This article showed services that a servitization company specialized in IoT provides. This article found that dynamic capabilities that are needed to be a servitization company specialized in IoT include three factors; (1) sensing opportunities and threats, as well as the need to change; (2) seizing the opportunities sensed and fending off threats; (3) and reconfiguring operational capabilities to maintain competitiveness. This article proposes the theoretical implications for servitization research and the managerial suggestions for companies that try to become new servitization companies.