Transactions of Japan Society of Kansei Engineering
Online ISSN : 1884-5258
ISSN-L : 1884-0833
Original Articles
The Difference Between Written Words and the Linkage with the Image Recall
Yongmin KWAKToshimasa YAMANAKA
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2011 Volume 10 Issue 2 Pages 131-140

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Abstract

This experiment started to find the answer to the question like ‘There might be a common stereotype image when people think of a certain object’. In the experiment three different types of character expression (Kanji, Hiragana, and Katakana) for ‘chair’ were shown to the object. The object was to sketch the first image brought up when they heard of the word. Through the experiment it was able to find how Japanese think of the object based on their use experience in past. From the result of the experiment most of the Japanese regard the shape of the chair from past memory of early learning period. On the other hand experience of using certain shape of the chair during school years have affected bringing stereotype image up of the object.

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© 2011 Japan Society of Kansei Engineering
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