Transactions of Japan Society of Kansei Engineering
Online ISSN : 1884-5258
ISSN-L : 1884-0833
Original Articles
Kansei Product and Product Innovation on the Kyoto Long-standing Companies
Yusuke IRISAWAShin'ya NAGASAWA
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2013 Volume 12 Issue 2 Pages 291-301

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Abstract

There are a lot of long-standing companies in Kyoto, these companies are famous in worldwide. Also, you can see a typical long-standing company in all categories of business. The product and service which these companies offers have provided the peculiar value that starts appealing to human sensibility. However, it is high possible that to keep providing the same product and service with the special value is left in the trend, and it often becomes impossible to carry on their business. So, they can not continue their business in a long term and it is impossible to be a long-standing company. The purpose of this paper is to analyze the change of product/service by innovation for the Kyoto long-standing companies. We present three long-standing companies case at Kyoto. First, it is the long-standing inn “Tawaraya.” Second, it is the long-standing incense “Yamadamatsu.” Finally, it is the long-standing Karakami (a sliding door) “Karacho.” According to the case studies based on interviews, we analyze their innovation of their Kansei product and service using the product innovation method.

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© 2013 Japan Society of Kansei Engineering
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