Transactions of Japan Society of Kansei Engineering
Online ISSN : 1884-5258
ISSN-L : 1884-0833
Original Articles
Relationship between Kansei Evaluation and Pricing Decision to Kyo-Yuzen-Zome with Different Pastes
Takashi FURUKAWAYuka TAKAIAkihiko GOTONoriaki KUWAHARANoriyuki KIDA
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Keywords: fabric, dyeing, paste
JOURNAL FREE ACCESS

2014 Volume 13 Issue 1 Pages 299-305

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Abstract
“Yuzen-zome” is a traditional method of dyeing in Japan. It is still one of the most popular techniques to dye. Especially, the method which a cloth is dyed in Kyoto city called “Kyo-Yuzen-zome”. This method can divide into 10 Processes. Each process is handled by specialist by hand work. In particular, at putting-paste (Nori-oki) process, experts must care which paste they use, Starch-paste or Rubber-paste. In this study, we focused on putting-paste. “Nori-oki” is the second process. These 2 types paste make the different effect to fabrics dyed. At market, the fabric to which starch paste is used has more value than another fabric to which rubber paste is used does. To elucidate the reason, we have the questionnaire survey. We examine the difference in those evaluations between two materials, and we examine the cause of pricing decision between two products.
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© 2014 Japan Society of Kansei Engineering
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