Transactions of Japan Society of Kansei Engineering
Online ISSN : 1884-5258
ISSN-L : 1884-0833
Original Articles
Right Side Bias in Aesthetic Arrangement in Viewing Pictures
- Effects of Visual Attention and Operational Stimuli -
Ken MATSUDAMakoto ICHIKAWAMasaru NAKAJIMAMoritaka KOUROKI
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JOURNAL FREE ACCESS

2014 Volume 13 Issue 1 Pages 63-73

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Abstract
This study investigated the basis of a right-side dominance in aesthetic arrangement. In experiment 1, in order to examine the effect of attended position in pictures on aesthetic arrangement, we manipulated the positions of the fixation points, which attract observer's attention, and centroids of triangle arrangement for three objects. Participants rated preference, balance, beauty and harmony by the use of seven points scale for each of the pictures. We found that participants evaluated highly aesthetic in viewing the pictures whose arrangement centroids were near to the fixated position. In experiment 2, in order to examine the effect of participant's dominant hand on aesthetic arrangement we presented the objects which the participants are willing to manually manipulate, or the object which they should avoid to manually touch for right-handed or left-handed participants. We found that right-handed participants evaluated highly aesthetic in viewing the pictures whose arrangement centroid was at right side, but left-handed participant did not.
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© 2014 Japan Society of Kansei Engineering
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