Consideration of the Transition in Mitsubishi Electric Corporate Website Design

- Transition in Response to Environmental Change and Record through the Case of Corporate Website Design Examples -

Abstract

Corporate websites have become an indispensable part of corporate activities. These websites have such functions as providing system infrastructure for sending/receiving information, delivering content and distributing product information by e-mail or member's site, or assisting the transition of corporate marketing techniques in response to changes in the internal/external environment. The purpose of this study is to clarify the ways and processes by which corporate website design has been changed in response to environmental changes and to leave a record of the transition. In this study, the Official Website of Mitsubishi Electric Corporation will be used to analyze the purpose, concept and measures taken to a transition of a corporate website in the face of changes to laws, standards, technologies, market needs and internal needs. Examples are based on internal documents of Mitsubishi Electric Corporation, and interviews with relevant persons.