Abstract
This study is designed to obtain primary knowledge relevant to impressions on figures, and clarify the effects of color, shape, and location on the impressions on figures by psychology experimentation. A measurement is conducted using the combinations of 3 types of shape, 4 types of color, and 5 types of location. The experimental results show that the most dominant factor that affects the visual impression is the location of a figure, and suggest that the central location is considered well-balanced and favorable. Then, the color is the second most influential factor in the visual impression, and “yellow” yields impressions of gaiety and cuteness, however, “blue” to the contrary yields impressions of gloom and no cuteness. Additionally, the results suggest that the shape is the least influential factor in the visual impression and almost neither types of shape used in this experiment are nice-looking nor cute and have any specific features.
