Transactions of Japan Society of Kansei Engineering
Online ISSN : 1884-5258
ISSN-L : 1884-0833
Original Articles
Thetical and Antithetical Business Management
Eizo KINOSHITA
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2015 Volume 14 Issue 1 Pages 129-134

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Abstract
In this paper, the author discusses a theme of “Thetical and Antithetical Business Management.” The thetical business management signifies “a management style minimizes an objective function, which expresses consumers' expenditure of service goods, with holding a constraint condition, which expresses guaranteed level of expenditure.”
While the antithetical business management is “a management style maximize an objective function, which expresses consumers' satisfaction concerning service goods, with holding a constraint condition, which expresses limits of their service goods expenditure.”
In other words, the thetical business management can be formulated as a Primal Problem of Linear Programming, whereas the antithetical business management as its Dual Problem of Linear Programming.
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© 2015 Japan Society of Kansei Engineering
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