Proposal of Facility Personas

- Case Study of Personas for Development of BtoB Products -

Abstract

Persona method is very effective method to improve customer's satisfaction. And, personas are suitable for development of BtoC (Business to Consumer) products. Facility personas are an idea that extends personas to development for BtoB (Business to Business) products. Facilities personas are personas that added organization model, facilities model and other items to conventional personas. By using facility personas, we can discuss not only about usability but also about specifications as function and performance. In this paper, we reported about how to build and how to use facility personas.