Abstract
To design products with high customer satisfaction, it is necessary that the suppliers must design attractive products for some specific customers. However, designing them is not easy because customers have different preference and Kansei affects for the products. The evolution of products is not common for each customer. We propose the method for designing the products by considering the different customer's Kansei. In this paper we analyse the interaction among product-attributes (color, shape etc.) and customer-attributes (gender, age etc.) which affects customer's Kansei. Analyzing the interaction leads to designing the production which some customer categories like in common and a customer category like. In this way, this paper considers the different customer's Kansei and proposes the products which fit for the customer's Kansei.
