Abstract
My subject is to analyze the characteristics of the Fashion Engineering in Chinese SPA company through the case study about the decision making process of the Chief Design Officer. The meaning of fashion designers is to segment the customer group set of its designer. Then, designer images the styling, fabric and item design of the customer set. Designer' job is to make decision of the design process. Through the case study of the Cocoon's Chief Designer Officer I could understand not only the leadership of the holistic branding decision making about the styling, fabric and item design but also the assortment and profit of the brand.
