2017 Volume 16 Issue 1 Pages 67-73
In the assumed situation where the staff greets customers with the word “welcome”, eight types of bowing, from the correct bowing to inappropriate bowing, were performed, and their respective impressions were evaluated through questionnaires. Furthermore, we narrowed down the eight types of bowing to four types, and performed in 2 types of situations, one with an empty space and the other with other people in the space. We compared the evaluations they received. In the research 1, the formal bowing was evaluated as the most appropriate style of bowing to its situation, followed by the bowing that was too deep and the bowing where arms were kept on the side. In the research 2, the impression of the formal bowing, which received the highest evaluation in the situation with an empty space, declined and displayed no significant difference with the evaluation of the bowing that was too deep.
