2017 Volume 16 Issue 1 Pages 9-18
From the previous paper, many problems about a fashion image term were shown. In this paper, I investigated the difference in evaluation of the fashion image term by nationality. I compared with the thing the image term in which the fashion photograph of 40 in the image term of 11 was chosen by 98 young South Korean women by the young 109 Japanese woman. As a result, while over 60% of Japanese subjects chose the same image terms for eight photographs, South Korean subjects selected for only three photographs. It was found that there was variation in the selected image terms on images of fashion style among the South Korean subjects. It analyzed using Hayashi's quantification methods class III. Although both were classified into four principal components, they differed from those of Japanese subjects regarding the styles belonging to each principal component and interpretation.