Abstract
One approach to verifying infants' preferences toward colors and shapes is to have them make selections on or rank the stimuli they prefer. Although this approach clarifies their preference tendencies, it does not sufficiently identify the degree to which they prefer each stimulus. Therefore, in this study, we used a rating scale to quantify infants' preference level and verify the impact that colors and shapes have on synthetic figures. The study involved the use of a 5-point rating scale on 60 children (aged 4 - 6 years) to measure their preference for 7 color stimuli, 6 shape stimuli, and 42 synthetic shapes. Results showed that color preference displayed more dominantly than shape preference in infants' preference toward synthetic shapes. Therefore, it was concluded that color preference determined the preference toward synthetic figures. Furthermore, results demonstrated the efficacy of quantifying the preference level of infants via rating scales.
