Influence of Interaction with Product Information on Selection Results

- Comparison of Gender Differences in Product Purchase -

Abstract

The authors have investigated the influence of interaction with product information on selection results in product purchase for men. Therefore, in this study, we conduct similar investigation for women and compare with men results. The target products are watches, we investigated how selection results of commodities change according to the presentation order of commodity attributes. Next, we performed mathematical quantification theory class III of watches and visualized the watch similarity by mapping the watch selected by the subjects. In addition, as a new attempt in this study, we aimed to quantify interest to products by calculating the total distance of mapped watches. As a result, we suggested the possibility of quantifying the interest of each subject to commodities. Furthermore, as a result of comparison between men and women, we found that women tend to have a different tendency for selection results by interaction with product information than men.