The Effect of Other’s Reviews on Social Reading

Abstract

Reading is human intellectual activity itself. Therefore, there have been many discussions to clarify this principle for a long time. In recent years, with the advent of electronic books (e-books), which are highly functional books, reading has become more enriching. However, it is less clear what affect this new way of reading is having on the reader. In this regard, we aim to clarify the effects of social reading, the reading of sharing with others using features specific to e-books. We focused on the sharing of reviews, which is common in social reading, and used an experimental system to analyze latent factors and satisfaction. As a result, we found two factors and three clusters constituting potential factors, and four quadrants and three clusters constituting satisfaction.