Study on Improving the Attractiveness of Boats by Fictitious Advertising Video with Engine and Motor Sounds

Abstract

Engine sound in boats was considered a source of noise and was studied as a reduction objective. In other mobilities, on the other hand, engine noise is designed to enhance the emotional value of the vehicle. However, there is still a major lack of research into the potential of motor and motor sounds in boats to improve sensory value. This study is the first step toward improving the sensory value of the boat through the engine and motor sounds. The effects of engine and motor sound were evaluated in a Randomized Controlled Trial using a fictitious advertising video in the Japanese market. The results indicate that the engine and motor sounds have the potential to improve the attractiveness of the boat and driving performance in advertising videos. The results suggest that engine and motor sounds may improve the attractiveness of the boat.