2024 Volume 23 Issue 1 Pages 39-48
This study proposed to understand the needs of foreign travelers as tourism motivation types in order to realize bespoke services in the tourism industry. 1157 foreign residents in eight countries and regions were surveyed, and the results showed that foreign travelers could be classified into eight tourism motivation types. Preferences for tourism experiences differed among these types. Furthermore, it was confirmed that the tourism motivation types can be used to identify common needs that transcend demographic characteristics. We also developed a test to identify tourism motivation types and a short version of the test. The shortened version is expected to be used in bespoke services. The results of this study will not only enable the planned development of tourism experiences and the realization of tailor-made services, but will also contribute to the creation of new value by linking them.
