Transactions of Japan Society of Kansei Engineering
Online ISSN : 1884-5258
ISSN-L : 1884-0833
Original Articles
Analysis of Factors Affecting the Impression of Romance Movies
– Case of Romance Movies in Japan –
Nozomi OOMIYAYoshiki NAKAMURAHisashi YAMAMOTO
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2025 Volume 24 Issue 2 Pages 159-166

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Abstract

This study examines the factors that influence audience impressions of romantic movies. The dataset includes online-sourced information such as screening time, actors’ award history, and audience ratings of the movies. Additionally, dialogues from the films were transcribed during watching. Correspondence analysis was used to summarize audience impressions of the movies. Using the coordinates from this analysis as the dependent variable, multiple regression analysis was conducted with screening time, actors’ award history, and dialogue information as independent variables. The results suggest that the protagonist’s age and the amount of dialogue in the first act are significant factors influencing audience impressions.

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© 2025 Japan Society of Kansei Engineering
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