Extraction of the Value Creation Pattern in Career Coaching

Abstract

In recent years, coaching has been utilized in various fields. Much practical research on coaching has employed observable indicators, such as scores in sports, to demonstrate coaching effectiveness. However, career coaching does not have such observable indicators. The authors consider the client's generation of internal values to be an important factor in career coaching. Therefore, the purpose of this study was to analyze unobservable internal value creation in the career coaching process, and to clearly assess coaching effectiveness in this light. The results revealed two types of coaching pattern which elicited client value judgments: one which enhanced existing client values, and one which provided new variables. In addition, we found that the career coaching process had two phases, in which understanding and then consent are enhanced. The study suggested the importance of the coaching process in general, and of the generation of internal values therein.