Study on Thumbnail Images and Titles Selected by Viewers in YouTuber’s Videos

Abstract

In order to increase the number of videos playback, we researched on the thumbnail images and the titles which were selected by the viewers. We built the samples and conducted the questionnaires in order to reveal the factors that make a great influence on the evaluation and be clear about the positive levels. We revealed the viewers decide the videos under the influence of the images rather than sentences and words. Also, Images factors are particularly effective for males. On the other hand, females are more affected by sentences and words than males. This research revealed the guidelines that YouTuber creates thumbnail images and titles and the elements to incorporate according to the target the males or the females. As a starting point of this research, we will be able to conduct more detailed research on thumbnail images and titles.