Abstract
This study investigated the effect of quantity limited sales label on product attractiveness. Moreover the correlation between personal characteristics and the effect of limited sales labels were examined. It was showed that quantity limited sales labels given to products with a positive impression increase the attractiveness of the product. On the other hand, for products with a negative impression, it was found that the effect of the quantity limited sales labels was not obtained. And the effects of limited sales labels were not affected by personal characteristics.
