抄録
According as many kinds of mobile phones are put on the market, the design of the mobile phone has been diversified these days. Especially, the difference between man and woman is remarkable as for the mobile phone. Then, the purpose of the research is to clear the difference in the mobile phone design between man and woman from the aspect of human's cognitive evaluation structure which composed from the attitude to cognition parts through the image. After four attitudes such as “new, fascinate, smart, like”, sixteen images such as “high-grade, pretty, simple and so on”, and three kinds of cognitive parts tables from view of configuration, plastic, and easiness to use were extracted by Evaluation grid method, the relationship between attitudes and images was analyzed and considered by Multiple regression analysis in the first half. The relationship between images and cognitive parts was calculated and considered by Rough sets and Analysis method of decision rules in the latter half. As the result, each design specification of man and woman about the mobile phone design was clarified concretely. The investigation was conducted to confirm each analysis result of man and woman by use of two sketches which expressed each design specification. It was confirmed that the sketch from the analysis result of woman was well expressed from the result. However, the sketch of man was not enough expressed. This is the reason why there seemed to be some evaluation structure of man.
