According as many kinds of mobile phones are put on the market, the design of the mobile phone has been diversified these days. Especially, the difference between man and woman is remarkable as for the mobile phone. Then, the purpose of the research is to clear the difference in the mobile phone design between man and woman from the aspect of human's cognitive evaluation structure which composed from the attitude to cognition parts through the image. After four attitudes such as “new, fascinate, smart, like”, sixteen images such as “high-grade, pretty, simple and so on”, and three kinds of cognitive parts tables from view of configuration, plastic, and easiness to use were extracted by Evaluation grid method, the relationship between attitudes and images was analyzed and considered by Multiple regression analysis in the first half. The relationship between images and cognitive parts was calculated and considered by Rough sets and Analysis method of decision rules in the latter half. As the result, each design specification of man and woman about the mobile phone design was clarified concretely. The investigation was conducted to confirm each analysis result of man and woman by use of two sketches which expressed each design specification. It was confirmed that the sketch from the analysis result of woman was well expressed from the result. However, the sketch of man was not enough expressed. This is the reason why there seemed to be some evaluation structure of man.

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Cosmetic puffs have a strong relationship with the performance of the powder foundations. If project managers of Cosmetics products know how to control the quantity of foundation put on the skin depending on the cosmetic puff used, then they will be able to select the most suitable puff for their foundation. It is natural to think that the quantity of foundation put on the skin is proportional to the quantity that puff takes from the foundation. However, it is actually not proportional. In this study, we propose a new item for evaluating cosmetic puffs it is the virtual cell capacity. First, we compare the surface cells size with the quantity of the foundation put on the skin by puffs. Then, we compare the correlation coefficient between the cell capacity measured by a laser microscope and the quantity of foundation used. Finally, from the results, we proceed with a sensory evaluation of the cosmetic puff. The samples were calculated that the minimum and maximum quantity sample putting on the skin the cosmetic by our study. In conclusion, the quantity of foundation put on the skin is more related to the virtual cell capacity than to the apparent cell size. Moreover, it has a minus correlation coefficient. It is the difference between the sense of appearance and the actual micro behavior.

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The purpose of this study is to investigate how the preference of fragrance influences the autonomic function and neuronal activity in the prefrontal cortex. The electrocardiogram and brain blood flow were measured when five subjects smelled fragrance (e. g., household fabric softener as comfortable stimulus and mimetic sweat odor as uncomfortable stimulus). Based on the physiological responses, we investigated the influence on neuronal activity, the relation between the cortical activation pattern and the preference of the fragrance, in addition to the intensity of emotional stress. As a result, it was found that the prefrontal cortex was activated by the inhalation of fragrance, which was especially noticeable at the gyri orbitales when subjects smelled the mimetic sweat odor. The proportion of influenced degree (PI) at the gyri orbitales to that at the other parts in the prefrontal cortex was correlated with the sympathetic activity. This indicates that PI may serve as an index of emotional stress.

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Although in many companies the design concept is very significant to developing a product, logical research of the method used to make the design concept is not progressing at all. Therefore, in the first half of this paper, we have proposed the portfolio analysis technique which makes a new design concept. In this method, a design concept is made by rearranging requirements for the design extracted from the results of the fact finding using Multiple variable analysis both with the referee and without the referee. In addition, the definition and the method of arrangement of the requirements for a design researched by our previous paper were used. The method of adapting the proposed technique was considered in this case study of digital audio players. In the case study, we presumed the design concept of two companies and tried to assume the design concept of the next product model of one company by analyzing the designs over the past two years of two higher ranking companies. In the latter half, through the same case study, we have proposed a method to make a styling concept that is a subordinate concept of the design concept made by the proposed portfolio analysis. The styling concept is made from user's cognitive evaluation structure about products using Rough set theory.

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I investigated KANSEI structures of farm village landscape for the area of Oka, Ueda-shi. For this purpose, farmers evaluated their physiological and psychological KANSEI information as impressions of farm village landscape and five senses information without taste. I described landscape values using aided recall values. Those results showed that farmers had a sensitive KANSEI for farm village landscape and they also valued that landscape highly. This research has revealed that farm work was conducive to the farm village landscape formation.

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We studied a new method of aromatic communication for consumers with no aromatic expertise. This method enables the communication between aromatic images with colors. Subjects were asked to smell one sample of a fragrance, and to select one color from the color palette that best described the aromatic image. Next, many colors which had been selected as the aromatic images of a single fragrance were presented, and they were asked to select one fragrance which they thought best described the colors. As a result, many subjects were able to obtain correct answers for fragrances, which they could easily get an image of, for example the citrus note. On the other hand, for floral notes and more complicated fragrances, which were difficult for the subjects to obtain a color image, significant results were obtained by limiting the paired comparison. From this study, we can conclude that this method to represent the aromatic image with colors can be a useful communication technique.

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In this paper, discussion is made on the quantitative estimation methods of bridge aesthetics. To estimate the bridge aesthetics, a lot of methods are proposed. In this paper, three quantitative methods are selected, and their results are compared. The methods discussed in this paper are (1) the method using the psycho-vectors, (2) the method using fractal dimensions of states and (3) the method to estimate the aesthetic measure using the colour harmony theorem. The method (1) and (2) are provided to estimate the shape and the formation of the bridges and their background, and the method (3) is to evaluate the colour of the bridges, and 21 scenes including a bridge are tested. From this study, followings are found; bridges having the arch structure are generally well estimated by the psycho-vector method and the fractal dimension method, (2) the psycho-vector method gives lower evaluation on the cable stayed bridges, (3) relatively low evaluations are made by the fractal dimension method for the near and medium view rather than the distant view.

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We examined impressions and attentional attractiveness of visual cues on an information display. In the first experiment, we found three factors (‘evaluation’, ‘potency & activity’, and ‘novelty’) about impressions on visual cues and three type of cues without negative impressions could be selected based on ‘evaluation’ factor. We suggested that flashing cue and zooming cue do not give negative impressions and were effective for attracting people's attention in the cued area (Masakura, et al., 2005). ‘Evaluation’ and ‘potency & activity’ factor scores of these two cues were positive and we pointed out a relationship between attentional attractiveness of cues and impression on them. In the second experiment, we found that the ‘evaluation’ and ‘novelty’ factors were related to the latency of eye movements to the cued area and the ‘novelty’ factor was related to the duration of fixation in that area. It was revealed that the latency of eye movement was short when ‘evaluation’ and ‘novelty’ factor scores for a cue were low, and the duration of fixation was long when ‘novelty’ factor score for a cue was low. The cue which attracts fixation early could give negative impressions.

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Recently it has become increasingly necessary to create a method of making a design concept so that the design process becomes transparent in product design. However, our literature research in scientific fields and company design fields has shown that there are few studies on the method of making a design concept. Therefore, we have proposed a method by transforming user's cognitive evaluation structure, constructed from the result of the fact finding about the products now, using quantitative analysis. Specifically, after we extracted user's attitudes, images and cognitive parts of those products, we obtained their cognitive evaluation structure consisting of attitudes, images and cognitive parts using Multivariable analysis and Rough set theory. By rearranging these attitudes and images of the structure, new sets of cognitive parts were obtained, thus the design concept was made. The availability of the method was checked through a case study of a light instrument design. In the case study, we assumed a design concept made using our method, and we asked a designer to draw sketches based on that design concept. By comparing user's evaluation of sample light instruments with that of the sketches of the images adopted by the design concept, it is clear that the images of the sketches are stronger than the images of the sample light instruments.

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With this research I will suggest improving the way a mask fits can benefit sufferers of hay fever. The masks that are readily available on the market for hay fever, absorbed a lot of pollen during experiments. However, the effects while wearing are unclear. Accordingly, I became interested in the fit of masks to faces. In order to evaluate the fit abilities of a mask to a face quantitatively, a device, which measures the strain behavior of a face and a gauze sheet at the time of mask wearing, has been developed. In order to investigate fit abilities, the angle change and position change at the time of vowel pronunciation “A”, “E”, “I”, “O”, and “U”, were measured using the device composed of two shape sensors and a digital video camera. There were 5 measurement points on both the mask and face. The measurement points were as follows: two points “nc”and “ns”in the nose; one point “cc”in the cheek and two points “jc”, “js”in the jaw. The first characters “n”, “c”, and “j”mean nose, cheek and jaw. The second characters “c”and “s”means center and side. Three kinds of 2-D gauze mask of different sizes were adopted as the experiment sample. The subjects were nine young women. These measurements bring a lot of value data; therefore, they make it difficult for me to consider the situation of differing vowel pronunciation. Hence, two data analysis programs, one for angle changes and one for position changes were developed. This was in order to comprehend the differing vowel pronunciations with the help of Visual Basic for Application. I studied the fit abilities from viewpoints of angular differences and correlations coefficients between a mask and a face, and then the measured distances of a mask to a face. As a result of analyzing the angle changes, the maximum angular differences of the large size mask showed significant differences compared with other size masks. This result means that the L size mask didn't fit well for the subjects in this experiment. In addition, the measurement points of “jc”and “js”in jaw and “ns”in noses implied poor fit abilities in all samples. As a result of the analyzed position changes using the maximum distances, the data didn't show significant difference in fit ability among samples. Furthermore, measurements of the points “jc”and “js”in the jaw at the time of vowel pronunciation “A”, “O”, and “E”indicated poor fit abilities in vertical directions for all samples.

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The characteristics of velocity adjustment, in response to instruction using degree adverbs, were examinedfrom the viewpoints of image and demonstration by human hand point to point motion. It became clear from the survey that imaginative amount of velocity adjustment to the degree adverb changed with the strength that the degree adverb implied. It was experimentally verified that the amount of velocity adjustment in human hand point to point motion also changed with the strength that degree adverb implied, and that the characteristics of velocity profile in point to point motion, that is, the bell-shaped velocity pattern and the velocity peak position in the movement time, did not change with the change of degree adverb. The relationship between the imaginative amount and the demonstrated amount showed almost linear when normalized with the result of “fast”.

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This paper proposes a method of adapting moods to Kansei multimedia data retrieval system. This type of adaptation is called the mood adaptation. The proposed method of the mood adaptation uses the personal adaptation method based on the matrix transformation. This paper also presents a method of making the retrieval easy by considering the mood. This method enables users to retrieve pictures without any specification but their current moods. This method uses the score matrices obtained in the experiments in some moods, and the retrieval action types. By capturing the user's action type a priori, the retrieval system estimates the i mpression words and their weights to retrieve pictures.

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In politics, the sensibility words play an important role to move citizen's feelings with a brief slogan. The purpose of this paper is to examine the characteristics of the political affection by the feature of the sensibility words. The sensibility words have been extracted from the Web pages of Diet member of the Liberal-Democratic Party, the Democratic Party, the Communist Party, and the Social Democratic Party in Japan. The extracted sensibility words were classified and examined. It was clarified that Japanese politicians have some common characteristics about sensibility expressions irrelevant to their ideologies. Moreover, it is possible to analyze the nuance of a political slogan by utilizing the database of the words that has dependent relationships with obtained sensibility word.

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