参加型スポーツツーリズムにおけるサービスクオリティ尺度の開発

レースイベント参加者に焦点をあてて

抄録

Given an increase in the number of participant sports events, it has become crucial to attract a high number of tourists from outside the city in order to make such events successful. One of the key factors is service quality; however, the literature on sport tourism has conducted limited investigation on service quality and its dimensions in the context of participant sports events. This study aims to develop scales for measuring service quality in participant sports tourism for race events. This study used qualitative and quantitative data and employed multiple steps, respectively, to construct the scale and examine its reliability and validity.

The results of the CFA indicated an acceptable model fit for 50 items with 18 factors in seven dimensions (Event Outcome, Couse, Event Venue and Physical Environment, Administration, Tourism Outcome, Tourism Attraction, and Accommodation). The findings provide suggestions for managerial implications and future research in sport tourism.