抄録
Both cars and clothes are tools to express the user. The aim of this paper was to find a way to effectively express the above concept by examining the relativity and expression characteristics of images for cars and clothes. In this experiment, eight image categories for cars, which were extracted from the text typed－data by the 'Product image analysis method' developed in the previous paper, and five clothing image categories were used as evaluation items. The relativity of images for cars and clothes were obtained by evaluating common evaluation objects (6 sentences expressing the car's concept), which were then examined by the Key quality composition method. Among the car images, “Externals”, “Space in the car”, “Evaluation”, “Performance and technology”, and “Intention in the future” were related to clothing images. On the other hand, “Compound evaluation (various expressions to imagine the goodness of the car) ”, “Additional value of the product”, and “People's behavior” were unrelated to the clothing images. Therefore, it has been confirmed that some expressions related to cars are also related to clothing images. In addition, since the relativity and expression characteristics of the images have been clarified, the possible application of the two analysis methods ('Product image analysis method' and 'Key quality composition method') have been verified.
