Japan Journal of Sport Sociology
Online ISSN : 2185-8691
Print ISSN : 0919-2751
ISSN-L : 0919-2751
Orijinal
A study of sport and media in Korea during Japanese colonization:
Analyzing the discourse of the Keijo-Nippo
Chihiro MORITSU
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JOURNAL FREE ACCESS

2011 Volume 19 Issue 1 Pages 89-100

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Abstract
 This paper examines the role of the Keijo-Nippo, as an agent-paper for the Government-General of Korea, by analyzing the discourse of the articles covering sports events.
 The Keijo-Nippo continuously held sports events such as baseball and tennis under the “Naisen-Yuwa” (Integration of Japan and Korea) policy that was in place from 1920-1937 during the period of Japanese colonization (which lasted from 1910-1945). In these games, a lot of Korean players took part along with Japanese players. The Keijo-Nippo emphasized the significance of these games from the view point of the Japanese colonial Government.
 In addition the Keijo-Nippo regularly invited Japanese baseball teams mainly from Tokyo’s six major universities. In the articles on the invitation matches, the Japanese teams were always presented as a normative model for Korean teams.
 It becomes clear through the textual analysis that the Keijo-Nippo supported and developed the “NaisenYuwa” policy through its promotion of sports events.
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© 2011 Japan Journal of Sport Sociology
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