Abstract
This paper discusses how sports can be used to solve community problems while improving the profits of the organizations involved.
Generally, nonprofit organizations (NPOs) work to address social and regional issues. However, many nonprofit organizations have financial limitations, as do community sports clubs, which serve as the main players in addressing community problems through sports. Therefore, this paper focuses on social enterprises, namely, organizations that aim not only to contribute to society and their local communities, but also to make a profit. A private ten-pin bowling alley at X city tackles the problem of the lack of social relationships between neighbors by encouraging participation in bowling at their facility. This paper clarifies why and how the bowling alley manages to build social relationships while generating profits.
The bowling alley has made great efforts to reach out to potential players and keep them playing frequently. As the number of people gathering there at regular intervals increases, the profit of the alley also increases, and the social relationships among people are strengthened. In addition, the manager and owner are familiar with the characteristics of their local community, and therefore able to create strategies that are well-suited to its residents.
