Japan Journal of Sport Sociology
Online ISSN : 2185-8691
Print ISSN : 0919-2751
ISSN-L : 0919-2751
The World Cup Korea-Japan and Media
Isamu KURODA
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JOURNAL FREE ACCESS

2003 Volume 11 Pages 22-32,148

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Abstract

The purpose of this paper is to make an interim report of the research, “The World Cup Korea-Japan and Media”, organized as a research project by Japan Society of Sport Sociology. This paper focuses on the identity politics developed and negotiated by the representations of Japan and Korea in the media during The World Cup event.
The argument is constructed mainly by the reference of the researches by HWANG Seongbin and MORITSU Chihiro who are members of the project.
1. The world cup event shifts the implication from “Sport Festival” to “Mega media-event” in the globalization of media industry.
2. The media in Japan tended to represent Korea, Korean people and Korea's team as nationalistic, fanatic and non-sophisticated, while the media represented Japan, Japanese people and Japan's team as naturalized, friendly and well-trained.
3. Korean government regarded the World Cup as a good opportunity to make western countries recognize Korea as full-developed country, and developed the semi-official civic-movement aimed to improve Korean way of welcoming foreign visitors, which was promoted by the TV program series.

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