Allowing the Bicycle's Drafting Rule in Triathlon

The influence of commercialism

Abstract

Nowadays, the sporting world has been greatly influenced by commercialism. Sports are required to be friendly spectator. This phenomenon is caused by the mass-media and sponsership. This study investigates the influence of commercialism on Triathlon rule.
Generally Triathlon is known as an endurance sport, for top category Triathlon race are now changing to became “spectator sport”, which spectators want to watch. Therefore the bicycle's drafting rule is now allowed the elite category races for international event. Allowing the drafting rule has caused serious problem for the competitors. It has changed the essence of Triathlon. In Triathlon, the competitor swims, cycles, runs for oneself with no help from another competitors.
The main opinion of this study are fellows.
Firstly, Triathlon's development to a Olympic standerd can be considered to be a form of social development. Proof of this, the increase in number of triathletes, the growth in the number of races and the increase in standerd. Further, the establishment of world wide organization.
Secondly, the increasing commercialism of Triathlon can be traced to the theories of social modernization and industrialization. Under capitarism, market value is most important factor. The allawence of the bicycle's drafting rule has made Triathlon more exciting, better to television and therefore increased its market value asspectator sports. Triathlon is now a degree controled by the needs of mass-media and sponsership. Therefore the bicycle's drafting rule has became an important change in Triathlon. With this change in rule, Triathlon can compete successfully in the market place with other major sports.