The Journal of Information Science and Technology Association
Online ISSN : 2189-8278
Print ISSN : 0913-3801
ISSN-L : 0913-3801
A survey of metadata extraction & exploitation in Japan with special emphasis on social media marketing(<Special feature>Metadata)
Naoyuki NOMURA
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JOURNAL FREE ACCESS

2010 Volume 60 Issue 12 Pages 507-512

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Abstract

A real information explosion occurred when Web2.0 reentered corporate CRM systems and workflows, so organizing unstructured or semi-structured UGC data became almost essential. A key technology to solving this problem is automatic Metadata extraction, which enables personal information hiding, automatic posting of calendar data, and creating huge market of personalized advertisement among others.

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